From May 23 to 25, 2024, the Grand Theatre in Poznań hosted the Community Generation Workshop, an important event that brought together European partners to discuss the future of emerging technologies and innovation in the cultural sector. The conference mainly focused on virtual reality (VR), digital marketing, and sustainability. The goal was to explore new opportunities and scenarios for the cultural sector, both in content creation and in adopting new community engagement approaches using digital technologies. This workshop fostered collaboration and exchange among various professionals and outlined the next steps to make the cultural sector more inclusive and innovative. There were also convivial moments: between breaks and social dinners at the Ptasie Radio restaurant, participants had the chance to visit the Grand Theatre of Poznań, a true architectural and cultural gem of the city.