Musik, Serious Gaming und Konzentrationsfähigkeit – mit der App entdecken die Kinder die Magie der klassischen Musik mit interaktiven Spielen.
Activity 1
Talk about music
Whole class
20 min.
Task:
In this lesson series, you will be working in groups to produce an advertising clip. What elements make a successful promotional video? And how can you create a one?
Ideas are collected on the board.
Then, discuss the different steps involved in producing an advertising clip with the class.
Producing a promotion video: a step by step guide
Planning
1. Determine the aim of the advertising clip: what are you trying to achieve with the video? Do you want to advertise an event, or introduce a new product?
2. Define the target group: who is audience you are trying to target with the advertising clip? Which platform(s) should you use to share the video and reach your target group?
3. Identify unique selling points: what is special about your product or service? What can you offer that does not exist yet?
4. Create a storyboard: think of a script and decide in which order different scenes will appear in your video clip.
Production
5. Filming: record the scenes on camera following your storyboard.
6. Voice-over: prepare and record the spoken texts that will accompany your promotional video.
Post-production
7. Edit the individual scenes so they all fit together, then add the voice-over texts and music.
Activity 2
Listen to music
Whole class
5 min.
Students will have to use a short excerpt from Beethoven's 5th Symphony as musical background for their advertising clips. Listen to the piece of music together with the class.
Task:
Describe what comes to mind when you listen to this piece of music.
Activity 3
Video production
In groups
20 min.
Tablets
M1 Printout
The class is divided into groups of 3 or 4 students. Each group needs at least one tablet.
Task:
Here you will find ideas of products you could promote in your advertising clips. As a group, agree on which product you would like to create a promotional video for. You'll then have 10 minutes to brainstorm and decide what your advertising clip might look like. Write down your ideas. Take into account the fact that you will be using the excerpt from Beethoven's 5th Symphony as background music.
Products to choose from:
- Soft drink
- Festival
- Computer game
1. Aims of the advertising clip
- Launch Fizz Blast, a brand new refreshing drink
- Sell the product
- Promote Sunset Beatz Festival, the ultimate summer music festival
- Ticket sales
- Introduce Galactic Quest, the ultimate space adventure game
- Sell the game
2. Target group:
- Teenagers and young adults (10-30 years)
- Platforms: Instagram, YouTube (These platforms have a high reach among the target group and are well suited for short, viral videos)
- Music and festival enthusiasts (16-35 years)
- Platforms: Instagram, TikTok (these platforms are good for visually appealing and emotional content and have a large reach among young adults)
- Teenagers and young adults (12-35 years)
- Platforms: YouTube, Instagram, TikTok (these platforms have a high reach among the target group and are well suited for short, viral videos)
3. Unique selling points:
- Unique taste with an explosion of exotic fruits
- The packaging changes color when cold or warm
- Natural ingredients
- Low calories
- Picturesque beach location with spectacular sunsets
- Mixture of well-known and young, new music artists
- With 5 party domes where different styles of music are played
- A holistic experience: there is music, art, games, yoga and food trucks
- Epic space landscapes with breathtaking graphics
- Unique story
- Star races to save other planets
- Multiplayer mode: The game can be played together with other players
How to structure your storyboard:
Example storyboard for the advertising clip
Product: Sale of Ambisonic headphones
Scene 1:
What happens? Teenager, 14 years old,comes into frame, bored. He sits down at a table. There are headphones on the table next to a tablet. The boy rests his head in his hand, bored.
Text: no text
Music: no music
Scene 2:
What happens? The teenager sees the headphones, picks them up and puts them on.
Text: no text
Music: starts playing as soon as the headphones are on.
Scene 3:
What happens? The teenager opens his eyes wide and says to the music: "Wow!”. Then he starts bobbing his head and moving to the music while sitting. The music continues and the narrator's voice comes in. The scene ends with a close-up of the headphones and the narrator saying "And Enjoy!".
Text: 0"05: Teenager: “Wow!” / 0"12: Narrator: another voice: “Having a bad day? Immerse yourself in Ambisonic.” and 0"19: "And enjoy!"
Music: music plays and stops just before the narrator says "And enjoy".
Duration: approx. 30 seco
Task:
Download the music using this QR code. In the next lesson we will start filming and editing our advertising clips.
If there's still time...
... students can start filming their clip using mobile phones or tablets (for instructions, see lesson 2).
Skills learned in this lesson:
Students...
... practice planning and structuring an advertising clip and create a storyboard for a short video.
... Listen to Beethoven's 5th Symphony and describe what they associate the music with.
... Use Beethoven's 5th Symphony in an advertising clip and understand how music can be used as an emotional and structural element for producing audiovisual media.